I started out in the trenches, working full-time as a pharmacist in the local government hospital. Knowing early on that I wanted to be right in the heart of the internet, I strategized my career relaunch by studying how the early internet entrepreneurs made money online. Along the way, I picked up some good and bad habits in online marketing, but it was my first exposure to the world of digital and direct response marketing.

My first big break was securing a position as an advertising specialist at Mindvalley, one of the giants of internet marketing at the time.

It was there I honed my skills and managed enormous advertising budgets, something a young man from PJ (Petaling Jaya) would never had dreamed of doing. The work me and my team put in had even got featured on Facebook.

After a couple of years and some profitable online ventures, I made my transition to the local startup scene, heading the marketing team of NEXT Academy, a coding bootcamp based in Kuala Lumpur where I pioneered and spearheaded their first Digital Marketing bootcamp. Now it has turned into a huge success and trains the next generation of local digital marketers.

Out of interest, I then took my talents globally (again), working for KeywordTool.io, one of the world’s most widely used keyword research tool which serves millions of visitors every month. That was my foray into the world of SaaS.

After a good stint, I’ve decided to start my own consultancy so I can help more companies achieve their growth goals.